Show the Work. Win the High-Ticket Jobs.
For any job over a few hundred dollars, customers do research before they call. What they find on your Facebook and Instagram page — real work, real crew, real reviews — determines whether they call you or the next result.
Get a Free AuditThe Problem with How This Is Usually Done
Social media management for trades is rarely done well — and the reasons why matter.
Content mills post generic material that could be for any business anywhere
A post that says “We love our customers!” with a stock photo does nothing for a local trade business. Customers follow local businesses to see real work — actual jobs in their neighbourhood, real crews they might recognise. Generic content is ignored by the algorithm and ignored by people.
They measure success in likes and followers instead of trust and conversions
10,000 followers across the country can't hire you. 400 followers in your service area who have seen your team do quality work repeatedly — those are warm prospects. We optimise for local reach, local engagement, and building the retargeting audiences that matter for paid campaigns.
No connection between social activity and the rest of the marketing system
Most agencies treat social as a standalone channel. Your Facebook presence should be building the retargeting pixel audiences for your paid ads, cross-posting to your GBP, and driving traffic to a site that converts. Without those connections, social is an island — effort with no multiplier.
Sporadic posting destroys the consistency that builds trust
A profile that posts every day for two weeks, then goes dark for two months, looks like an unreliable business. Customers researching a high-ticket job will scroll back months. Consistent content — even at moderate frequency — signals an active, stable business worth trusting with their project.
What's Included
Social media management is part of the Growth and Full Demand Gen plans — not a standalone service.
- 12–16 posts per month across Facebook and InstagramGrowth+
- Job-site photo editing and caption writing — we work with your raw imagesGrowth+
- Seasonal and promotional content calendar (tune-ups, spring clean-ups, storm prep)Growth+
- Community engagement — local group posting and comment managementGrowth+
- Cross-posting to Google Business Profile (GBP posts count as local SEO signal)Growth+
- Audience building for retargeting (feeds directly into Smart Demand Engine)Growth+
- Monthly performance report (reach, engagement, follower growth, profile visits)Growth+
- Facebook & Instagram awareness campaign management (separate from retargeting)Full Demand Gen
How It Connects
Social is a trust layer and an audience-building engine — it amplifies the rest of the system.
Smart Demand Engine
Every person who engages with your social content or visits your site from a social post is added to a retargeting audience. We use those audiences in the Smart Demand Engine to run seasonal campaigns — showing up again right when they need you.
How it worksLocal SEO
Cross-posting to Google Business Profile means every piece of social content we create doubles as a local SEO signal. Google reads GBP activity as a freshness indicator. Active posting — even basic job-site photos — contributes to your map pack ranking.
How it worksFacebook & Instagram Ads
The audiences we build through organic social posts become the targeting pools for paid Facebook and Instagram campaigns. Warm audiences — people who have seen your work before — convert at far lower cost than cold audiences.
How it worksmore lifetime revenue from customers acquired through trust-based channels vs. pure emergency search
of consumers say they research a business on social media before making a high-ticket purchase decision
average research period for high-ticket jobs over $5,000 — your social presence is their reference point
Trades Where Social Proof Wins the Job
High-ticket visual trades — where the work is photographable and the decision takes time — benefit most from a strong social presence.
Common Questions
Is social media management included in my plan or do I pay for it separately?
Social media management is included in the Growth and Full Demand Gen plans — it is not a standalone service you purchase separately. Foundation plan clients get the web design and SEO foundation first; Growth adds social management once that base is in place. It's a deliberate sequence: social content is most effective when it drives traffic to a site that converts.
What kind of content do you post?
We post job-site content — before-and-after photos, crew introductions, completed project showcases, seasonal tips, and local community content. We do not post generic motivational quotes, stock images, or content that could belong to any business in any city. Every post is tied to your actual work and your specific service area. We use your raw photos and turn them into polished, on-brand posts.
Does social media actually generate leads for trade contractors?
Directly, it generates fewer immediate leads than Google search or ads. But that comparison misses the point. A homeowner deciding between two roofers will check Facebook or Instagram before committing to a $15,000 job. What they find there — or don't find — often decides the job. Social also builds retargeting audiences that we use in the Smart Demand Engine to bring warm prospects back when they're ready to book.
Which platforms are covered?
We manage Facebook and Instagram as a primary focus, with content cross-posted to Google Business Profile. For trades where LinkedIn is relevant (commercial contractors, B2B facilities work), we can include that as well. We recommend against spreading thin across every platform — consistent quality on two platforms outperforms sporadic posting across five.
Ready to Stop Losing Jobs to Your Competitors?
Social media management is included in the Growth plan — see everything else that comes with it.
See Plans & Pricing