Own the Map Pack. Own Your Market.
If you are not in the top 3 results when a customer searches for your service, you are invisible to 70% of your market. We fix that — and keep it fixed.
Get a Free AuditThe Problem with How This Is Usually Done
Local SEO for trade contractors is a different discipline from general SEO. Most agencies apply the same playbook regardless.
Agencies optimise for national keywords nobody in your market is searching
Generic SEO agencies target broad category terms when your actual customers are searching for specific local services — “[your service] emergency near me” or “[your service] repair [city name].” The difference in search intent — and conversion rate — is enormous. We target the specific local terms that produce calls in your service area.
They set up a Google Business Profile once and never touch it again
Google's local ranking algorithm actively rewards businesses that maintain their GBP — regular posts, answered Q&As, updated photos, prompt review responses. Most contractors' profiles are filled out at setup and then ignored for years. That inactivity is a ranking signal, just the wrong one.
Inconsistent business information costs you rankings you don’t know you’re losing
Your Name, Address, and Phone number (NAP) need to be identical across every directory Google crawls — Yelp, Angi, Yellow Pages, your chamber of commerce listing, and dozens more. A single inconsistency introduces doubt about which location is the real one. Most contractor businesses have multiple conflicting listings and no idea.
They promise results but track the wrong metrics
Ranking for “best [trade] in [city]” sounds great until you notice your actual call volume did not move. We track what matters: phone calls generated from organic search, form submissions, map pack position for your top 10 service keywords, and direction requests to your location — not vanity keyword positions.
What's Included
SEO is managed as an ongoing function inside your plan — not a project with a start and end date.
- Google Business Profile setup, verification, and ongoing optimisationFoundation+
- Local citation audit and cleanup (NAP consistency across 50+ directories)Foundation+
- Service-area landing pages — one per major city or county you serveFoundation+
- Automated review generation system (text/email prompts after job completion)Foundation+
- Structured data markup (LocalBusiness, Service, Review schema)Foundation+
- Monthly GBP post schedule and Q&A managementFoundation+
- Competitor gap analysis and keyword targeting by service lineGrowth+
- Monthly SEO performance report (rankings, traffic, calls from organic)Growth+
How It Connects
SEO is one layer of the Lead Engine — and the only layer that compounds in value the longer you run it.
The Lead Engine
Local SEO is the organic foundation of the Lead Engine — four overlapping layers (SEO, GBP, AEO, and paid) that put you in front of customers at every point of the search funnel. SEO is the layer that keeps working after you stop paying.
How it worksWeb Design
Google ranks pages, not businesses. The site we build is structured to rank from day one — correct heading hierarchy, schema markup, page speed optimised for Core Web Vitals, and localised content. You cannot separate good SEO from a well-built site.
How it worksNever Miss a Lead
Ranking in the map pack drives calls and form submissions. Every organic lead that lands on your site or calls from your GBP listing is caught and responded to immediately — no manual follow-up required.
How it worksaverage increase in organic traffic for contractors who rank in the Google Map Pack vs. page-2 results
of clicks on local service searches go to the top 3 map pack results — not the organic links below
typical timeline to top-3 map pack in competitive markets when SEO and GBP are managed together
Trades Where Map Pack Rankings Drive the Most Revenue
These are high-frequency search industries where the difference between rank 1 and rank 4 is measured in jobs won and lost every day.
Common Questions
Do I need to buy SEO separately from my plan?
No. Local SEO is built into every EraBright plan from Foundation upwards — it is not an optional add-on. The website we build is structured for search from day one, and ongoing SEO work (Google Business Profile management, review generation, citation monitoring, and content updates) continues month to month as part of your plan.
How long does it take to rank in the Google Map Pack?
For a new or under-optimised profile in a low-competition market, we typically see meaningful map pack movement in 60 to 90 days. In competitive metros, expect 3 to 6 months for top-3 positions on high-volume terms. The businesses that rank fastest are those with a well-built website, a fully optimised GBP, strong citation consistency, and a steady flow of genuine reviews — all of which are part of what we build and manage.
What is the Google Map Pack and why does it matter more than regular search results?
The Map Pack is the block of three local business listings that appears at the top of Google search results for service searches — above most organic results and usually below only paid ads. Studies consistently show the top 3 map pack results receive over 70% of clicks on local service searches. If you are not in that box, most searchers never see you.
Does SEO still work if I also run Google Ads?
Yes — and they complement each other. Ads put you at the very top instantly; SEO puts you in the map pack organically. Running both means you appear in multiple positions on the same search results page, which increases both click volume and trust. Paid clicks cost money on a per-click basis; organic map pack traffic does not. Over time, a strong map pack position reduces your dependence on ad spend.
Ready to Stop Losing Jobs to Your Competitors?
See how Local SEO fits into the full EraBright system — and which plan is right for your trade.
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