Every Dollar of Ad Spend Ends in a Booked Job
We build Google Ads campaigns for the highest-intent searches in your market, track every call back to the keyword that drove it, and make sure every lead gets an instant response. No wasted clicks.
Get a Free AuditThe Problem with How This Is Usually Done
Most PPC management for contractors optimises for campaign metrics. We optimise for booked jobs.
Broad match keywords burn budget on searches that will never book a job
"Plumber" matches "plumber jokes," "plumber salary," and "how to become a plumber." Generic agencies launch campaigns on broad keywords because it's fast — not because it converts. We build exact and phrase match campaigns around the specific emergency and booking terms that produce calls from customers ready to book.
Clicks without a response system are ad spend with no return
A prospect clicks your ad at 9 PM, fills out a form, and then waits. Your competitor calls back in 4 minutes. You call back the next morning. The job is already booked. Ads without instant follow-up are leaking money at the point of highest intent. Every lead from a paid campaign feeds directly into our automated response system.
Agencies report impressions and clicks but not booked jobs
A click is not revenue. A call is not always a booking. Most PPC agencies report campaign metrics — CTR, CPC, quality score — rather than business outcomes. We track from click to call to close, and we report on cost-per-booked-job. If the campaigns are not producing bookings at an acceptable cost, we know it the same week.
No geo-fencing means you pay for clicks outside your service area
Ads that run statewide for a contractor who services a 30-mile radius waste a significant portion of spend. We build tight geographic targeting — down to zip code or radius level if needed — and exclude areas you don't serve. Every dollar should compete for a job you can actually take.
What's Included
Google Ads management is part of the Full Demand Gen plan — alongside SEO, social, and the full response and retargeting system.
- Google Search Ads campaign build and ongoing managementFull Demand Gen
- Local Services Ads (LSA) setup, verification, and bid managementFull Demand Gen
- Keyword research focused on high-intent emergency and booking termsFull Demand Gen
- Negative keyword management — blocking unqualified searches from day oneFull Demand Gen
- Call tracking numbers with source attribution to individual keywordsFull Demand Gen
- Ad copy A/B testing — at least two ad variants per campaign running at all timesFull Demand Gen
- Google Analytics 4 and conversion tracking setupFull Demand Gen
- Monthly report: spend, clicks, calls, cost-per-lead, cost-per-booked-jobFull Demand Gen
How It Connects
Ads generate the click. The system around them determines whether that click becomes a booked job.
Never Miss a Lead
Every lead from a paid campaign — call or form — triggers an immediate automated response. Without this, you are paying for clicks that go unanswered. With it, every paid lead gets a response in seconds, even at 11 PM.
How it worksThe Lead Engine
Google Ads is the paid layer of the Lead Engine. When SEO and GBP are also active, you appear in multiple positions on the same search results page — paid, map pack, and organic. That multi-position presence drives a disproportionate share of clicks.
How it worksSmart Demand Engine
Visitors who click an ad but do not book immediately are tagged for retargeting. The Smart Demand Engine re-engages them with seasonal offers and maintenance reminders — turning a paid click that did not close into a future booking.
How it worksof customers book the first company that responds — paid clicks need instant follow-up to close
response window after a paid click before the probability of booking drops by over 80%
average ROI on Google Ads for emergency service trades when response time is under 5 minutes
Trades Where Google Ads Drive the Highest-Intent Jobs
Emergency and high-urgency trades — where customers search with credit card in hand — deliver the strongest Google Ads ROI.
Common Questions
Do I need to buy Google Ads management separately?
No. Google Ads management is included in the Full Demand Gen plan as part of a connected system — not sold as a standalone service. Your ad campaigns are built to work alongside your SEO, your site, and the Never Miss a Lead response automation. Running ads without the rest of the system in place means you are paying for clicks that do not close.
How much should I budget for Google Ads in my trade?
Ad spend is separate from plan fees and varies by trade and market. As a rough guide: HVAC and plumbing in competitive metros typically require $1,500–$3,000/month in ad spend to generate meaningful call volume. Roofing can run higher due to high average job value and competition — $2,000–$5,000/month is common in storm-prone markets. Garage door and locksmith are lower CPC trades where $800–$1,500/month can deliver strong returns. We give every new client a market-specific spend recommendation at audit.
What is the difference between Google Search Ads and Local Services Ads?
Google Search Ads (PPC) appear at the top of search results and charge per click. Local Services Ads (LSAs) appear above Search Ads, show your Google-verified badge, and charge per lead — not per click. For most trade contractors, running both simultaneously gives you the broadest coverage: LSAs for high-trust, pay-per-lead placement; Search Ads for precise keyword targeting and budget control. We manage both.
How do you make sure ad spend actually converts to booked jobs?
We track every call and form submission back to the specific ad and keyword that triggered it. We use call tracking numbers on all ads, integrate with your CRM or job management system where possible, and report on cost-per-booked-job — not just cost-per-click or cost-per-lead. Leads that don't close are flagged for follow-up through the Never Miss a Lead system. Clicks without a response system behind them are wasted spend.
Ready to Stop Losing Jobs to Your Competitors?
Google Ads is included in Full Demand Gen — alongside every other channel, connected into one system.
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